“People Are Our Heart and Soul,” a AAA Northeast video highlighting the extraordinary work of AAA employees during the pandemic, received a Silver Telly Award, AAA Northeast announced today.
This is the third Telly the Providence-based company has won within the last six years, including two Bronze Awards in 2016 and 2017.
The one-minute video, produced by ELEMENT Productions, won the award in the Branded Content-General Public Interest/Awareness category.
The video reassured AAA members, employees, and the club’s communities that AAA Northeast would be there for them during the pandemic. For a full list of winners visit www.tellyawards.com/winners.
The annual Telly Awards honors excellence in video and television across all screens and is judged by leaders from companies such as Netflix, Dow Jones, A&E Networks, Hearst Media, Nickelodeon, ESPN Films and Vimeo.
“When it came to messaging, the AAA Northeast team wanted to bring the AAA value statement to life,” said Lisa Melton, AAA Northeast’s senior vice president of marketing. “It felt like a natural fit to put the focus on our employees, who remained steadfast to making a difference when the pandemic first arose.”
“There really was no better illustration of how AAA’s value statement – to help and serve – is more than just words, it’s a way of life for us,” she added.
“In the face of a year like no other, AAA Northeast has continued to defy the limitations of our new world, in continuing to create compelling and engaging work”, says Sabrina Dridje, Telly Awards executive director of the 42nd annual competition.
Last year, the Telly Awards attracted more than 12,000 entries from top video content producers, including Adobe, Adult Swim, the BBC, Condé Nast, J. Paul Getty Museum, PBS, Playstation, RadicalMedia, T Brand Studio, Ogilvy & Mather, and The Walt Disney Company.